Clemenger BBDO, Melbourne did this crazy little pillow-case stunt down under. Wanna sleep resting your head on kitty-doo-doo?
[1]
These pillowcases were placed in hotel rooms at a pet care trade conference. As Catsan Crystals wasn’t one of the main products to be featured, our task was to ambush the conference with a memorable idea that highlighted the product benefit of ‘maximum odour control.’
[2]
Mathew Jensen (Photographer)
James McGrath (Executive Creative Director)
Ant Keogh (Creative Director)
Grant Rutherford (Creative Director)
Russel Fox (Art Director)
Ant White (Copywriter)
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