Agency : George Patterson Y&R, Melbourne
Titled ‘Burst’ the campaign uses super-slow motion cameras to capture and bring to life Schweppes iconic branding, Schweppervescense - at 10,000 frames per second. Shot in Victoria, the campaign features stunning imagery of local surrounds including the Manchester Unity building, Little Collins Street and the Otway National Park. The result is a brave and bold departure from Cadbury Schweppes’ traditional advertising for its range of mixers, lemonade and mineral water. George Patterson Y&R CD Ben Coulson said: "It gets pretty interesting when a client asks you to bring to life 'the feeling of Schweppervescence'. It definitely wasn't going to be a traditional ad in any way." Director Garth Davis said: "This campaign is one of those rare gems. It’s not very often in a commercial realm, you can be truly artistic… testament to the strength of the idea and the client’s willingness to make something special (even if a little nervous!)."
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