Published on Adland (http://commercial-archive.com)
McDonald's Big 'n' Juicy Burger "Giant napkin" poster
By Dabitch
Created Feb 27 2008 - 14:52

[1]
More giant stuff from McDonalds and DDB in Stockholm, Sweden. This time they turned a poster into a giant napkin dispenser - with real napkins inside. I wonder how long it lasted, I bet homeless people used the napkins as bed linen.

Creative cred:
Andreas Dahlqvist - Executive Creative Director
Johan Holmström - Creative Director
Ted Harry Mellström - Creative
Simon Higby - Creative
Martin Lundgren - Creative
Joachim Levin - Agency Producer
Lars Friberg - Account manager
Anna Hellenberg - Agency Producer

See also: Mcdonald's - Extra large coffee - Sweden press [2] and the McDonald's Big 'n' Juicy Burger "Giant napkin" double page spread [3].

Technorati Tags: [4] [5] [6] [7]
Source URL: http://commercial-archive.com/node/142787

Links:
[1] http://commercial-archive.com/d138bfd7bb6f0663dcc71c6b82557c00/2008/febjpgs/McDonalds_outdoorlg.jpg
[2] http://commercial-archive.com/node/142776
[3] http://commercial-archive.com/node/142788
[4] http://technorati.com/tag/Cannes 2008 winner
[5] http://technorati.com/tag/food, snacks & eatin' places (ads)
[6] http://technorati.com/tag/press & poster ads
[7] http://technorati.com/tag/