Published on Adland (http://commercial-archive.com)
Land Transport New Zealand & New Zealand Police "Sleep" campaign.
By Dabitch
Created Feb 25 2008 - 11:38

[1] Clemenger BBDO Wellington brings us this rather gory depiction of what might happen if you don't sleep and drive. Brings a whole new meaning to the phrase "I'm gonna go crash" doesn't it?

Credits:
Geoff Francis, Retoucher
Mat Blamires, Photographer
Philip Andrew, Executive Creative Director
Mark Harricks, Creative Director & Art Director & Copywriter
Paul Nagy, Art Director & Copywriter
Paul Young and Brigid Alkema, Art Directors & Copywriters
Suit - Sean Keaney

 

[2] [3]

Technorati Tags: press & poster ads [4] sway (pro-bono / non-profit ads) [5]

Source URL: http://commercial-archive.com/node/142770

Links:
[1] http://commercial-archive.com/d138bfd7bb6f0663dcc71c6b82557c00/2008/febjpgs/landtransnzBeds3.jpg
[2] http://commercial-archive.com/d138bfd7bb6f0663dcc71c6b82557c00/2008/febjpgs/landtransnzBeds1.jpg
[3] http://commercial-archive.com/d138bfd7bb6f0663dcc71c6b82557c00/2008/febjpgs/landtransnzBeds2.jpg
[4] http://technorati.com/tag/press & poster ads
[5] http://technorati.com/tag/sway (pro-bono / non-profit ads)