"Pilo" is a typographic debut by Kenneth Pilo, in collaboration with Mårten Fischer, Ray Larabie, and Göran Söderström. The font has evolved from the logo on Pilo's & posses website bold [1], a Swedish advertising and design forum where the above mentioned typographers hang out. One day the guys just figured that hey, why not make a real font out of it, and so they did. Now you too can play with the bold font, called "Pilo [2]" because calling it "bold" would be both confusing and silly.
[3]
Links:
[1] http://bold.se/
[2] http://www.veer.com/products/typedetail.aspx?image=UMT0000314#specimen
[3] http://www.veer.com/products/typedetail.aspx?image=UMT0000314#about
[4] http://technorati.com/tag/announcement