Juice salon, India, uses creative escalator advertising

Finally! I can't even recall how many emails we've gotten from people who sell the "new" media space of escalator advertising (meh, I did some in -94, get a grip) where they show off annoying handrails simply decorated with brand-logos on them or something equally boring. But here Rediffusion DY&R in Mumbai, India finally does something creative with advertising on an escalator, using it to show a man with different haircuts for Juice Salon. Ten points!

Read this! To view commercials you need to be upgraded to SUPER ADGRUNT . You are not a super adgrunt.
First log in [1]. Then these are your upgrading to super adgrunt options [2] either by VISA Or Mastercard credit cards- as a super adgrunt you can watch all 40.000 Quicktime commercials in the archive. If you have any questions, try reading the frequently asked questions [3], thanks.

Links:
[1] http://commercial-archive.com/user/register
[2] http://commercial-archive.com/product
[3] http://commercial-archive.com/faq
[4] http://technorati.com/tag/Ambient & Guerrilla
[5] http://technorati.com/tag/health, body & mating (ads)