Oh great, thanks, this is just what I need after today. It's pissing down here, not even a hint of sunshine and so cold that my fingers turned blue as I waited for the bus, which naturally drove straight into a puddle and splashed water all over me. BrrRRRrrRRRrrr. Yeah, so, Hawaain Tropic reminds all Swedes who have been smart enough to get a winter holiday in the sun to bring their lotion. "Turn off the sun"? I think not, I'd rather turn it over here to shine on my wee blue fingers. Oh shoot, I think that one snapped, they're not supposed to make that icicle sound are they?
Brief: Introduce the new sun lotion “Hawaiian Tropic Pink Bits” with a sun protection factor of 50+, which offers maximum protection for those with fair and sensitive skin.
Solution: With a bottle of “Pink Bits” by your side you have the power to turn off the sun. It’s just as easy as using a pull switch. The campaign runs in full-page ads in daily press.
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Brand: Hawaiian Tropic Pink Bits
Agency: Grey Stockholm
Art director: Daniel Backman
Copywriter: Marcus Nystrom
Creative Director: Martin Stadhammar
Final art: Sara Bellafesta, Richard Landérus, Andy Chong
You know with a name like "pink bits" I thought they could have gone way naughtier. ;)
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