Published on Adland (http://commercial-archive.com)
The current Domino trend in advertising.
By Dabitch
Created Nov 23 2007 - 14:50

Adgrunt Hlebarov though we should send the Guinness tipping point [1] to the Badland corner for doing the domino-thing that the Honda Cog [2] (inspired by Der Lauf Der Dinge [3]) already did way back in 2003, and I promised an honorable mention if we could get a hold of the Claes Ohlsson campaign. Thanks to another adgrunt, deep.ed a.k. Swedish ad blogger Researcher [4]'s tracking of the trend [5] we have not one but five six more things to put in here with it!
Without further ado, Guinness vs Claes Ohlson, vs Sony vs Tekserve vs a Fat Boy Slim video. Seems Fat Boy slim videos are the main source of badlandian inspiration for some. Oh dear, I almost forgot Miller's "Dominoes" which fits here as well.

Current Claes Ohlson campaign in Sweden

Fat Boy slim video - researcher posted here [6]

Sony Ericsson Neverending story

Tekserve:

Miller Lite – Human Dominos (2003) 0:60 (USA)
[7]

Last but not least, Guinness:

Technorati Tags: dupliclaims [8]

Source URL: http://commercial-archive.com/node/141753

Links:
[1] http://commercial-archive.com/node/140973/
[2] http://commercial-archive.com/node/104222
[3] http://commercial-archive.com/node/129475
[4] http://researcher.se/
[5] http://researcher.se/archives/2007/11/domino-ett-gammalt-reklamknep/
[6] http://researcher.se/archives/2007/11/har-ar-originalet/
[7] http://commercial-archive.com/node/107264
[8] http://technorati.com/tag/dupliclaims