According to the Superfad team, the spot was designed for a "sophisticated audience who would appreciate the notion of controlled chaos." Using a sculptural approach, Superfad envisioned a console from which hyper-real glossy worlds burst forth and contract, while the viewer is plunged seamlessly from one gaming experience to the next.
Dynamic shifts and integrated macro transitions are a key part of this intense commercial, which was produced as 60 and 30-second spots using Maya and AfterEffects.
Animation/Visual Effects: Superfad LA
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