German Toom hardware store [1] just released a new commercial starring a suburb do-it-yourselfer promoting Toom's raffle about do-it-yourself ideas you can send in [2]. The homeowner got annoyed by speeding cars in front of his driveway and built his very own speed bumps ...
More information regarding this promotion and the spot here [3]
Links:
[1] http://www.toom-baumarkt.de
[2] http://www.toom-baumarkt.de/selbstbaugewinnspiel.html
[3] http://www.toom-baumarkt.de/wowaktionen.html
[4] http://technorati.com/tag/viral or youtube