Published on Adland (http://commercial-archive.com)
Sara Lee Supports Whole Grain Campaign with "Crop Circle"
By caffeinegoddess
Created Sep 7 2007 - 13:32

To support Sara Lee's Soft & Smooth Switcheroo: Take Your Whole Grain Sandwich to School Day campaign, Kansas changed its unofficial nickname, "The Wheat State", to "The Whole Wheat State" on Wednesday. Using 40 bales of wheat straw, 23 tons of crushed limestone and 50 bags of red mulch for the red Sara Lee logo, they created a "crop circle" or field art image to help support the program.


Technorati Tags: Ambient & Guerrilla [1] food, snacks & eatin' places (ads) [2] [3]
AttachmentSize
slcropcircle.jpg [4]265.43 KB

Source URL: http://commercial-archive.com/node/139878

Links:
[1] http://technorati.com/tag/Ambient & Guerrilla
[2] http://technorati.com/tag/food, snacks & eatin' places (ads)
[3] http://technorati.com/tag/
[4] http://commercial-archive.com/files/slcropcircle.jpg