Spinning around adblogiverse, we've been hearing about Sony Bravia's next commercial, Play Doh, to follow up Balls [1] and Paint [2].

To help generate buzz, a Sony employee is twittering here [3] with an "inside take on the BRAVIA Play-Doh shoot, live on-set in New York". The commercial is being directed by Frank Budgen of Gorgeous.
Looks like we can look forward to PlayDoh and rabbits. More images on the Bravia Advert [4] website.
UPDATE: Hiding in our mailbag (inbox) was an exclusive color photo of the shoot that was sent to us.

Links:
[1] http://commercial-archive.com/node/128919
[2] http://commercial-archive.com/node/133258
[3] http://twitter.com/braviaplaydoh
[4] http://www.bravia-advert.com/
[5] http://technorati.com/tag/viral or youtube