Speeding? You're not only a prick but you probably also have a small dick - or that's the message the $1.9 million campaign from the Australian RTA wants speeding youth to remember. In the ads women wiggle their pinkies at burning-rubber guys, implying that the speeding drivers have wee wee-wee's.
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From SMH [1]:
John Whelan, the RTA's director of business co-ordination, road safety and policy, said the campaign aimed to make speeding socially unacceptable."To me [the gesture] says 'speeding - no one thinks big of you'," he said. "It will cause people who are speeders to think twice about the image they are creating."
Links:
[1] http://www.smh.com.au/news/national/making-them-feel-small-ads-wag-the-finger-at-speeding-young-men/2007/06/24/1182623748453.html
[2] http://technorati.com/tag/viral or youtube