Brandflakesforbreakfast [1] points to a :60 viral for KFC featuring artist Phil Hansen. In the spot, he paints a portrait of The Colonel with Teriyaki sauce to promote their Teriyaki Boneless Wings. According to Promo Magazine [2] it took Hansen 8 hours to complete the mural, which will be available for auction on eBay starting July 18. The proceeds from the auction will go to Colonel’s Scholars, a charitable program that provides high school students with college scholarships.
Links:
[1] http://www.brandflakesforbreakfast.com/2007/07/ever-want-to-stick-your-feet-in-bucket.html
[2] http://promomagazine.com/interactivemarketing/news/kfc_cause_marketing_campaign_071307/
[3] http://technorati.com/tag/viral or youtube