It appears that they've finally figured out the best possible way to advertise the Zune - by having the commercial have absolutely diddly-zippo-zilchorama-squat to do with it except for the logo-slap at the end. (Oh, I suppose the song counts as well.) Brilliant animation of a great minute-long epic that considerably outshines the product it was created to sell, which makes it a spiffy experiment of Cool Factor Osmosis - hoping that something with a high concentration of cool will transfer some of its coolness over to something with a low concentration of cool.
Agency: 72andSunny [1]
Music: Viva Voce [2] - Special Thing
Animation: Full Tank [3]
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