Illegalsigns.ca [1] have been keeping track of those Audi TT steel signs that have appeared all over Toronto - long story short, the TT signs are meant to be “set dressing” for an Audi TV commercial so the Film and Televison Office gave the go-ahead. But the press about the ad campaign [2] mention no commercial, instead the TT signs are the ad campaign.
Some liken these signs to street spam [3], others seem to think that Audi can get away with this if they just send an intern out with a camera to shoot the TT's. Maverick [4] PR and Lowe Roche [5] advertising are getting angry emails from pissed off Toronto people, and the story has even hit boing boing [6] who say: "Audi defrauds Toronto with fake film permits". Not sure that was 'the buzz' they were aiming for... but you never know in this day and age - everyone is talking about Audi now.
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