Hmmm...lets see now...how to cross-promote a cable TV show with lots of sex and violence? How about an ice cream? And name it after the show's strip club. The Sopranos Cherry Chip Bada Bing. [1]
Links:
[1] http://www.coolbrandsinc.com/brands/sopranos/novelties/sop_cherry.asp
[2] http://technorati.com/tag/marketing mishaps