Here's a new Reynolds Wrap Aluminum Foil ambient media campaign created by Saatchi & Saatchi NY . How do you make people notice something so drab as aluminum foil? Easy, use those iron gates that are everywhere in New York city.


Agency: Saatchi & Saatchi NY
Creative Director: Tony Granger
Art Director: Carmine Coppola
Copywriter: Chuck Pagano
Links:
[1] http://technorati.com/tag/Ambient & Guerrilla
[2] http://technorati.com/tag/home - domestic living (ads)