Åkestam Holst has created a new campaign for the ISP called bredbandsbolaget (the broadband company) in Sweden. The BBB have served Swedes with fast & fat pipes of delish internet since day one, so the campaign proposition - and tagline - is "our customers are used to things going fast".
[1]
In the above poster, the lines read:
- "Anna. You seem to be a really nice girl..."
- "My name is Hanna."
(more inside)
Bredbandsbolaget. [2]
The commercial can be viewed in the archive by super adgrunts. Clickie.
[3]
line reads: -"Come to mommy!"
The best part about this campaign is that customers are flocking to the ISP, so it works quite well. The crew behind the campaign are -
Copywriter: Hanna Björk, Monica Born
Art Director: Johan Landin
AE: Jerker Winther
Production: Lotta Linde
Agency producer: Camilla Geijer
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