Heinz Ketchup. More specifically Heinz hot ketchup. Get it? Sweat. Ketchup. Hot. Do I have to buy you a burger at a vinyl seated diner to demonstrate? ;)

Agency: Shalmor Avnon Amichay / Young& Rubicam
Managing Creative Director: Gideon Amichay
Creative Director: Yoram Levi
Art Director: Gal Zakay
Links:
[1] http://technorati.com/tag/food, snacks & eatin' places (ads)
[2] http://technorati.com/tag/press & poster ads