
To promote the limited-edition Scion Blizzard Pearl tC Release Series (RS) 3.0., this guerilla campaign appeared on AdVan mobile video billboards in selected high-traffic locations in key markets nationwide, and is also being projected onto buildings via Massive Media's Street Theater Projection program.
Links:
[1] http://commercial-archive.com/faq
[2] http://technorati.com/tag/cars & metal - things that go (ads)