Orange - Belonging - (2007) :60 (UK)

A new ad for Orange is out, created by exported Swedish Team Sam Åkesson and Tomas Mankovsky at Fallon London, directed by Frederic Planchon. I asked how many takes it took because, how did they do that? Pretty neat effect.
update Sam replied to my question "yeah it took A LOT of takes, and we spent about 2 months of rehearsing to get all the choreography and movement right... Basically it involves a lot of people running and jumping in to holes..."

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