Chevy has announced the winner [1] of their Chevrolet College Big Idea Super Bowl competition. Katelyn Crabb of North Prairie, WI came up with the idea for the ad as part of a class project through University of Wisconsin at Milwaukee.
The 30-second spot was directed by Bryan Buckley, of Hungry Man Productions, and was produced by Chevrolet and Campbell-Ewald. Additionally, GM will air two :60s during the game.
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