Our pal over at Glossy [1] points us to an online campaign for the Nokia 6133 from Lowe Roche, Toronto, PushtoStart.ca [2].
Since the dawn of time, left and right hands have worked together…until now. The new Nokia 6133's one-handed push-to-open button is so innovative, your hands will be fighting over who gets to use it. At pushtostart.ca, users pit their hands against each other in a series of arcade games to determine which hand will receive the ultimate prize."What makes this phone special is its ease of use – with the one-handed, push-to-open button. Pushtostart.ca takes that point of difference and brings it to a fun, more conceptual level, using a simple black and white aesthetic reminiscent of 2001: A Space Odyssey. The games are a throwback to the basic, old-school design of 1980s video games." says Christina Yu, Creative Director, Lowe Roche, Toronto.
Credits:
Project name: Pushtostart.ca
Client: Carlos Zamorano, Marketing Manager, Nokia Canada
Creative Agency: Lowe Roche, Toronto
Creative Director: Christina Yu
Copywriter: Jennifer Rossini
Art Director Karen Larmour
Business Manager: Keith Barry
Planner: Kristin Burnham
Connection Planner: Joy Sanguedolce
Agency Producer: Christie Gawenda
Website Design: Indusblue, Toronto
Production Company: UNTITLED, Toronto
Director/Director of Photography: Chris Sargent
Producer: Tom Evelyn
Editorial: Kurt Ritchie, Brian Noon, Traffik, Toronto
Post-Production: Terry Rose, Soho Post, Toronto
Audio Post-Production: Mike Rosnick, RMW, Toronto
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