Published on Adland (http://commercial-archive.com)
Disney teams up with Annie Leibovitz and cavalcade of stars for new ad campagin
By caffeinegoddess
Created Jan 26 2007 - 22:39

A new print campaign for Walt Disney Parks & Resorts' [1] will feature Annie Leibovitz' snaps of celebrities turned into Disney characters.

David Beckham becomes Sleeping Beauty's prince slaying the dragon, Beyonce Knowles becomes Alice spinning through Wonderland with Lyle Lovett as the March Hare and Oliver Platt as the Mad Hatter, and Scarlett Johansson is Cinderella running down the steps of Cinderella Castle with the headline "Where every Cinderella story comes true."

Check out the photos here [2].

Technorati Tags: advertising news [3]

Source URL: http://commercial-archive.com/node/135422

Links:
[1] http://www.usatoday.com/life/people/2007-01-25-disney-ad-campaign_x.htm?POE=LIFISVA
[2] http://www.usatoday.com/travel/disneyads/flash.htm
[3] http://technorati.com/tag/advertising news