New ads breaking January 30th for Microsoft's Windows Vista operating system will feature cameo apperances by NBA star LeBron James.
According to a Microsoft spokesman [1], he's the first NBA player the company has used to promote its products.
And Vista may not be the last Microsoft project for the Cleveland Cavaliers guard."We're happy with him. And I know his people are happy with it, too," Gellos said. "We're talking about what future projects we might do with him."
Links:
[1] http://www.businessweek.com/ap/financialnews/D8MRDSTG0.htm
[2] http://technorati.com/tag/advertising news