All this airport security where long lines form as punters take off their shoes and x-ray their keys or babies, and mutter under their breath how much they hate airport security while hoping they won't get arrested for packing a frying pan, is really just an elaborate way of keeping the consumer a captive audience to read the sponsors message. That's right, someone thought of selling the bottom of those trays as media space.
The idea of bin-ads comes from SecurityPoint Media a St. Petersburg, Fla.-based company who sell bins covered with Rolodex ads [1].
"It fits well with the Rolodex position of clean and organized," says Doug Kruep, the company's director of brand development office solutions to Forbes [2]. Not to mention stressed out and I can't believe I have booked an hour for *this* and omg! I'm late, I'm late! which are also things associated with a Rolodex. The media fits the brand perfectly, it seems.
Technorati Tags: