Published on Adland (http://commercial-archive.com)
Def MINI Records - MINI Music Label Launch
By backbord
Created Dec 16 2006 - 16:28

MINI launched a new online Viral Campain called Def MINI Records [1].
They signed a few Bands (or created them) and produced some smash hits with fancy Lrics about their Product Benefits.
Starring:
N'CAP [2] - sweeter than sugar
Runflat [3] - the lonesome cowboy
The Disc Brakes [4] - record-breaking, nothing faking

And watch out for the ultimate Fun Game "Butt-Memory"!

Cheers backbord

Technorati Tags: [5]
Source URL: http://commercial-archive.com/node/134562

Links:
[1] http://www.defminirecords.com
[2] http://www.defminirecords.com/com/en/mini_reliability_en/frame_content_ncap.html
[3] http://www.defminirecords.com/com/en/mini_reliability_en/frame_content_runflat.html
[4] http://www.defminirecords.com/com/en/mini_reliability_en/frame_content_thebrakes.html
[5] http://technorati.com/tag/viral or youtube