The iChameleon Group [1] recently finished a project for Motorola's RED, their first launch in collaboration with AMVBBDO. Here's the scoop they sent us:
Proceeds of Motorola's (RED) Moto RAZR V3M goes directly to (RED), an organization dedicated to distributing anti-retroviral medicine throughout Africa. ImproveYourKarma.com [2] chronicles Sven Goodsson the world's most enthusiastic person about Karma. With Sven Goodsson and Motorola finding out the status of your karma has never been so easy.
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