The online needed to bring the experience of the ATL TV ad to life. The ATL has a concept that emphasises the celebration of driving. As soon as you get behind the wheel of your Astra, the fun begins. It's all about the excitement you experience behind the wheel, where even the most mundane journey is turned into an exhilarating ride.
To achieve this the online campaign uses 3D technology to create the impression that the Astra model can perform acrobatics. (more banners inside!)
CREDITS:
Client: Vauxhall
Agency: DRAFTFCB London
Art Director: Belén Orihuela
Copywriter: Pierre Van der Merwe
Creative Director: Arthur Parshotam
Producer: Ed Harris
3D: Studio Liddell
Placement: Top Gear, FHM, iVillage, Channel 4
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