So what's going on here? Ogilvy Budapest shows a familytree for WWF to make a sad point.

See full ad inside.
The headline reads: Help us reverse the process.

Agency: Ogilvy & Mather Budapest
Art Director/Copy Writer: Dalbir Singh
Client: WWF
Links:
[1] http://technorati.com/tag/press & poster ads
[2] http://technorati.com/tag/sway (pro-bono / non-profit ads)