Published on Adland (http://commercial-archive.com)
Diet Coke revives hunky construction worker campaign
By caffeinegoddess
Created Nov 27 2006 - 21:48

London agency Vallance Carruthers Coleman Priest [1] has been given the task [2] of creating the next generation of the famous Diet Coke Construction Worker Break advert from 1994, which appeared in the UK in 1996. Coca Cola is currently searching for their new "hunk". Take a trip down memory lane and check out the original commercial below.

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Technorati Tags: advertising news [4]

Source URL: http://commercial-archive.com/node/134463

Links:
[1] http://www.vccp.com
[2] http://media.guardian.co.uk/advertising/story/0,,1949495,00.html
[3] http://commercial-archive.com/134459.php
[4] http://technorati.com/tag/advertising news