Published on Adland (http://commercial-archive.com)
Campari Red Passion Campaign
By netzkobold
Created Nov 22 2006 - 04:19

Campari seems to launch a new product on the 23rd of November accompanied by a Viral Marketing campaign called "Red Passion".

Part of the campaign - becoming the basic viral campaign seeding channels - a [1], [2], [3], [4] microsite and a second [5] microsite.

more beautiful photos on flickr [6]

The [7] are very professional and the [8] microsite provides some flash interaction. Holding back the actual information about the advertised product makes people curious to find out what's behind that campaign and it seems to work ...

More at my blog [9] or the above mentioned links.


Technorati Tags: [10]
Source URL: http://commercial-archive.com/node/134228

Links:
[1] http://www.myspace.com/myredpassion
[2] http://www.flickr.com/photos/10781625@N00/
[3] http://www.youtube.com/watch?v=NDu2IUZ3dn4
[4] http://www.hotelcampari.com/
[5] http://5x5m.com/files/heatproclaim
[6] http://www.flickr.com/photos/10781625@N00/
[7] http://www.flickr.com/photos/10781625@N00/
[8] http://www.hotelcampari.com/
[9] http://www.netzkobold.com/index.php?/archives/203-campari-red-passion.html
[10] http://technorati.com/tag/viral or youtube