The folks at LaBov & Beyond sent in a project they just completed for Suzuki, for the all-new XL7 -- the biggest, mid-sized SUV. They developed a family called the Mids, and a series of animated clips, titled "The Mids' Big Adventure" [1], about a trip they take in the new XL7.
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Agency: LaBov & Beyond (www.labov.com [7])
Creative Director: Shane Starr
Art Directors: Shane Starr and Shaun Malinowski
Animation: Bernard Derriman (www.squetch.com [8])
Links:
[1] http://www.TheMids.com
[2] http://commercial-archive.com/134139.php
[3] http://commercial-archive.com/134140.php
[4] http://commercial-archive.com/134141.php
[5] http://commercial-archive.com/134142.php
[6] http://commercial-archive.com/134143.php
[7] http://www.labov.com
[8] http://www.squetch.com
[9] http://technorati.com/tag/Adland exclusive