Published on Adland (http://commercial-archive.com)
Bacardi steals performance act for new ad campaign
By blondino
Created Aug 15 2006 - 21:43

The San Francisco prankster group The Cacophony Society [1] has for years been running against the Bay to Breakers run dressed as salmons.

Now RKCR/Y&R in London has come up with a completely unique concept of having people dressed as salmons run against a race in New York. OK, I was sarcastic. They have stolen the whole thing, including twists like one salmon ending up in a bar, available via YouTube [2].

And to give credit where credit is due (as opposed to RKCR) I found this story on Laughing Squid [3]. Go there for the full story and all the links.


Technorati Tags: [4]
Source URL: http://commercial-archive.com/node/132305

Links:
[1] http://www.cacophony.org/
[2] http://www.youtube.com/
[3] http://laughingsquid.com/2006/08/13/bacardi-rips-off-the-cacophony-society/
[4] http://technorati.com/tag/marketing mishaps