Oh Dear. If you are married to a woman who works in media buying, keep your pants zipped seems to be the moral of this little story where 'spurned wife' buys big billboard "Hi Steven, do I have your attention now? [1]"
The billboard was bought by "That girl Emily" who started a blog...only days before discovering her husband was cheating on her. Hmm. With the best friend who suggested she'd blog. Hmmm!
This smells like viral campaign to me. Maybe its even an Washington Mutual ad for chequing accounts, since the billboard has that p.s. I paid for this billboard using money from OUR joint bank account. Cute. Or its for some movie.
So there's one billboard in New York and one in L.A. on Sunset blvd [2]. Yeah, starting to stink like a viral now innit?
Even Gawker reckons: Spurned Wife More Likely 26-Year-Old Hipster Ad Twat Who Thinks He's Just So Clever [3]. If we all can be bothered to still be curious who is behind this, it won't have failed as a campaign, someone email us when you figure it out, I'm busy napping. ;)
Update Someone sent us this photo proving that there are least three poster sites with this message. This one is on the I-95 North near Jerome Avenue in the Bronx, NY.
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