Last year Stella Artois used "Where's Waldo" type concept [1] to promote their film festival. This year [2] Lowe London created a viral film campaign. The five films feature film buffs discussing the minute inaccuracies from films like "Ferris Bueller's Day Off". The ads end with the line "Yeah. We're into film too." Read more to check them out.
A very short film about film buff - "Clock"
A very short film about film buffs II - "Mosquito"
A very short film about film buffs III - "Joshua Tree"
A very short film about film buffs IV - "Glove"
A very short film about film buffs V - "Glove 2"
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