What do you get when you are one of the 12 chosen to study advertising from all angles at w+k's very expensive experimental school? You get to push 100,419 pushpins and spend over 351 hours to create a wall mural spelling out "Fail Harder". No, I don't think its meant to be either truth in advertising nor ironic, but interpret is as you wish.
See video here of the rather impressive pushpin murals creation [1]. Download high res (50 MB) version here. [2]
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