A new viral advertisement by Delaney Lund Knox Warren & Partners wants men to notice their nuts. Yup. You read that right. The viral spot for the Everyman Campaign highlights testicular cancer and features Dermot O'Leary. Strapline for the spot at the end of the spot asks men to "Make your balls a bigger part of your life". In the ad men do Tai Chi, garden in a park and more with oversized testicles tied around their waists.
Check out the viral here at NoticeYourNuts.com [1].
Links:
[1] http://www.noticeyournuts.com/main.html
[2] http://technorati.com/tag/viral or youtube