A nice use of the media in an ad for the World Wildlife Fund
by DDB&Co., Istanbul. Read more to check it out.

Copy: "Not recycling this newspaper is the same as cutting down another tree."

CD/CW: Karpat Polat / AD: Ali Bati
Links:
[1] http://technorati.com/tag/press & poster ads
[2] http://technorati.com/tag/sway (pro-bono / non-profit ads)