We've seen a bit of a creative renaissance with bank ads so far this year, in a "Your bank is old and busted. Ours is hip and fresh and trusted!" sort of way. Leading the way was Washington Mutual's current [1] campaign [2] done by, believe it or not, Leo Burnett. And now, U.S. Bank is also taking a well-pointed and spiffily-edited stab at the genre with a new campaign by the Kaplan Thaler Group, aka "The Fastest-Growing Agency in America." Superadgrunts, check 'em out.
U.S. Bank - Name Game [3]
U.S. Bank - Low Rates [4]
In related Kaplan Thaler news, Gilbert Gottfried, the voice of the Aflac duck, was just voted the Unsexiest Man in the World [5] by the Boston Phoenix. Go Gilbert!
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