Is it just me or does it seem like there's a large proportion of interactive websites out there in the last oh, year or two where the sites are cheesy self-help groups or individuals showing how X product will help you out? The newish Friends of Bright [1] for Orbit White gum feels an awful lot like Order of the Serpentine [2] for Axe Snake Peel, and like BK's Dr. Angus [3]. I'm sure there are others, but it's Friday and I'm a bit brain-fried. Feel free to add any others you can think of to the comments.
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