Published on Adland (http://commercial-archive.com)
Making the casket manufacturing business sexy
By TDD
Created Apr 14 2006 - 03:41

How many times have you seen a beautiful woman posing with some product for sale? A lot. For years, beautiful woman have been photographed posing with various products.

Calendars have been used to advertise products, and some of those calenders have included beautiful, scantily-clad, women with those advertised products.

What if you took the theme of the beautiful, scantily-clad, woman posing along-side a product, and you put that theme into an annual calendar to advertise your product? And what if the product you were selling was coffins? Yes, coffins.

One Italian casket making company has been doing just that since 2003. See March and April inside and the rest at cofanifunebri.it [1]


Technorati Tags: marketing mishaps [2]

Source URL: http://commercial-archive.com/node/129342

Links:
[1] http://www.cofanifunebri.it
[2] http://technorati.com/tag/marketing mishaps