Dunkin' Donuts breaks a new advertising campaign [1] today with the tagline, "America Runs on Dunkin'". A multi-million dollar effort by Hill Holliday, Boston, the campaign positions the brand as how keeps busy Americans fueled and on the go.
Components of the campaign include eight 30-second and eight 15-second television spots, nine radio spots, a multi-tiered print effort, in-store advertising, outdoor program and online. There are two spots are currently on the Dunkin' site. Check them out here [2].
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