Similar to how the USA used Hollywood films [1] in its latest ad campaign (see it here) [2] to tempt people to See America, Eurostar is attempting to attract Parisians to London using Harry Potter [3] in their advertising. The headline reads, "It's time to see London." And apparently, films to have an impact on tourism [4].
Links:
[1] http://commercial-archive.com/node/124826
[2] http://commercial-archive.com/node/129181
[3] http://www.harrypotterfanzone.com/fusion//fullnews.php?id=829
[4] http://www.traveldailynews.com/makeof.asp?central_id=1045&permanent_id=32
[5] http://technorati.com/tag/away - vacation, travel & hotels (ads)
[6] http://technorati.com/tag/press & poster ads
[7] http://technorati.com/tag/
Technorati Tags: