Creativity Magazine new episode of their video series, Face2Face [1], available to all net heads on adcritic. In this episode, Bogusky reveals that he doesn't go more than 30 mintues into the future because he can't predict any farther than that. Spot on. 
Links:
[1] http://www.adcritic.com/creativity20/
[2] http://technorati.com/tag/advertising news