Those who don't frighten easily head over to the Montana Meth Project [1] for some really scary PSA's created by San Franciscos's Venables Bell & Partners [2]. Via adfreak [3] we learn that this campaign is backed by Thomas Siebel, the tech billionaire who has put enough money behind the campaign to keep it running everywhere. Meth is a product that teenagers choose to consume, and the Montana Meth project wants to scare them off from even considering it.

The hazardous and life-threatening product features and consequences of Methamphetamine are clear, compelling, and undeniable. We are communicating these product features and consequences to the young people of Montana on a massive scale.

The eyebrow plucking commercial freaks me out.