Published on Adland (http://commercial-archive.com)
Racism poster with lego upsets Danes
By Dabitch
Created Mar 22 2006 - 09:53

The UN has created a poster against racism which manges to offend the Danes. The poster has been printed in many languages but the spokesperson José Luis Díaz says that "there are no hidden intentions with the poster".
Danish company Lego doesn't like the poster, or the idea that lego could be associated with racism or racists, according to the communications director Charlotte Simonsen. Read more to see ad that the UN now has decided to withdraw.

José Luis Díaz insists that the poster doesn't play on recent events in Denmark, and that Lego isn't associated with Denmark internationally. "It's unfortunate if the poster is interpreted that way as the racism message may get lost."

The UN decided to withdraw the poster within 24 hours yesterday, however, the anti-racism day it advertises has already come and gone.


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