Last week Volvo introduced a logo overhaul [1] by branding agency Bite. There aren't major changes but the "male" iron mark is more curved and has a thicker bevelled edge and the silver used was given a softer matt shade in an attempt to create a more luxurious feel.
And this week was the launch for the FEEL campaign for the new Volvo C70 [2] in the UK. The FEEL campaign [3] is "designed to inspire people to reawaken their senses, see life in a new light and open their minds to the pure pleasure the new Volvo C70 coupé/convertible brings."
The ads shot in Hawaii will be seen in cinemas, as an interactive TV ad, in magazine and national press advertisements, and on a mirco site [4].
The site has has two films, one TV spot and another 2 minute "FEEL film".
To find them, open the guide book and select movie in the table of contents.
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