An interesting shift is going on at the end of commercials - Pontiac is asking people to "google pontiac", see
LocalZing - Local Internet Marketing [1]
"GM seems to think that associating with such a trusted and generally unbiased brand that some of that might rub off on GM/Pontiac."
Oh so THAT'S Why they were all saying "AOL KEYWORD = X" in ads these past hundred internet years. To have a great brand to rub off on their own brand? Naaaaaah. ;)
In any case it'll be interesting to see if people will try to googlebomb the word Pontiac [2] so that it leads to another Pontiac [3] than the car brand Pontiac [4] GM expects you to find when you google Pontiac [5].
Technorati Tags: